Kellogg Co. announced on Tuesday, November 29th its decision to pull ads from conservative media giant Breitbart.com because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.”
This is an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.
I’m not sure how companies like Kelloggs gets this type of stuff past their board of directors. Anyone who has ever taken Business 101 course knows that intentional and blatant alienation of their customer base is a cardinal sin. What are these companies thinking? The loss in market share from this bone-headed move will be devastating.
In response, Breitbart launched its #DumpKelloggs petition to encourage its vast readership and the followers of its #1 in the world political Facebook and Twitter pages to ban bigotry from the breakfast table by boycotting Kellogg’s products.
Some of Kellogg’s brands:
•Kellogg’s Frosted Flakes®
•Kellogg’s® Nutri-Grain®
•Pop-Tarts®
•Rice Krispies®
•Cheez-It
•Kashi
•Eggo®
•Frosted Mini-Wheats®
•Cocoa Krispies
•Morningstar Farms
•Famous Amos
•Kellogg’s Corn Flakes®
•Kellogg’s Honey Smacks® cereal
•Corn Pops®
•Mother’s Cookies
•Keebler Company
•Smart Start®
•Froot Loops™
•Kellogg’s Raisin Bran®
•Low Fat Granola
•Fruit Flavored Snacks
•Apple Jacks®
•Cracklin’ Oat Bran®
•Mueslix®
•Smart Start®
•Smorz
•Kellogg’s Raisin Bran®
•Krave
•Crispix®
•All-Bran®
•Apple Jacks®
•Crunchmania
The shares for Kellogg took a hit from November 29 at 73.62 per share to 70.96 and has steadily climbed back up.