What the Fuck is this? Re-branding on stupidity? On February 20, Coca-Cola explained how the training was intended to promote a more inclusive work place for its employees.
They also noted that the “video circulating is from a publicly available LinkedIn Learning series and is not a focus of our company’s curriculum.
“Our Better Together global learning curriculum is part of a learning plan to help build an inclusive workplace.
“It is comprised of a number of short vignettes, each a few minutes long.
“The training includes access to LinkedIn Learning on a variety of topics, including on diversity, equity, and inclusion.”
Photos of Coca-Cola’s online training seminar were shared on social media showing slides that featured tips on how “to be less white,” including being “less ignorant,” and “less oppressive.”
“To be less white is to” reads one slide, while listing things like “be less arrogant, be less certain, be less defensive, be more humble, listen, believe, break with apathy,” and “break with white solidarity.”
Another slide reads, “Confronting racism: understanding what it means to be white, challenging what it means to be racist.”
“In the US and other Western nations, white people are socialized to feel that they are inherently superior because they are white,” another slide shared on social media read.
Someone tweeted, “Just drunk my last Coke product…this one is worth joining the Cancel Culture. Not sure I can be ‘less white’, but I can be Coke Zero sans the Coke part.”